Security Oracle News Archive

A Strong Modern Identity For A Strong Modern BSIA

Tue, October 03, 2006

Source: BSIA

The British Security Industry Association (BSIA) has launched a new corporate identity with new vision and mission statements, positioning itself to meet the challenges of a modern trade association.

The British Security Industry Association (BSIA) has launched a new corporate identity with new vision and mission statements, positioning itself to meet the challenges of a modern trade association.

The new strapline “Putting security at the top of the corporate agenda” has been introduced to encapsulate the objectives of the Association, and its mission and vision statements are:

Vision: To be acknowledged as the primary representative and support body for the British private security industry both in the UK and internationally, disseminating best practice and providing authoritative opinion; thus creating a business climate in which members can flourish.

Mission: To create a business climate in which the skills and expertise of our members are acknowledged, their legitimate objectives are supported, excellence is encouraged and the valuable contribution they make to commerce, industry and communities is recognised.

BSIA Chief Executive David Dickinson comments: “The BSIA is approaching its 40th birthday next year and we believe this is the right time to review our achievements to date and to look to the future. Part of looking to the future is portraying a modern image which incorporates the Association’s key values, and we believe that our new corporate identity enables us to do just that.”

BSIA Public Relations Manager Kay Wright adds: “The new corporate identity was produced in consultation with our members and stays loyal to the proud traditions of the Association, whilst also acknowledging that times are changing. We last reviewed our corporate identity seven years ago and during this period the Association has doubled its membership sections, increased its profile and embraced a wider remit.”

Within the new corporate identity the eye logo has been adapted to include the concept of a human eye as well as a camera lens or torch, representing a range of industry sectors. Orange has been introduced as a more vibrant and lively colour, reflecting the energy that the BSIA invests in the security industry on behalf of its members.

The BSIA launched its new identity at its Annual Lunch on 5th July at the Grosvenor House Hotel in London. The new identity will be phased into all BSIA publications and the website over the coming months, but member companies have a two-year period to make the transition – in order to avoid any unnecessary cost being incurred.

During the summer the BSIA will also be conducting research to establish what services members find most useful and areas where there is room for improvement. 

British Security Industry Association